Over the course of it’s lifespan within v3, many individuals were involved in the development of what the brand has now evolved into. I was part of the team that were involved in the final push to make Star Plus everything it could be, and to have all the elements ready in time for their highly anticipated launch event.

My main focus towards the final stages of the project were to storyboard and realise two of the three idents we went on to create as part of an identity package, which Star would use for their on-screen presence. Once completed I went on to do all the final changes and versioning of the idents before the launch ceremony, which you can see a clip of below.

Although much of the initial concept still remains in the final version of the heat ident, I wanted to post the animation as it stood before the client went on to develop the style and clarity of the piece.

This last video is the compilation of the three idents produced, which were catagorised as Heat, Joy and Beauty. Although the initial concept was not my own, I was ultimately the one responsible for the execution of the Joy ident, which was much more 3D heavy.

Credits:

Heat
Concept: Jason Peacock
Audio: Bespoke composition by Slumdog Millionare’s “A. R. Rahman”
3D: Paul Dixon
3D Animation: Jason Peacock
Composite : Jason Peacock
Final Mastering / Versioning: Jason Peacock

Joy
Concept: Jason Ostler
Audio: Bespoke composition by Slumdog Millionare’s “A. R. Rahman”
3D: Paul Dixon
3D Animation: Jason Peacock
Composite: Jason Peacock
Final Mastering / Versioning: Jason Peacock

Beauty
Concept: James Withers
Audio: Bespoke composition by Slumdog Millionare’s “A. R. Rahman”
3D: Paul Dixon
3D Animation: James Withers
Composite: James Withers
Final Mastering / Versioning: Jason Peacock

My video has finally been completed and to see the fruits of my labour you can find it over at:
http://www.vimeo.com/779916 (high quality vimeo)
http://www.youtube.com/v/q6j5VzCW2DQ (low quality youtube)
http://uk.youtube.com/watch?v=q6j5VzCW2DQ&fmt=18 (high quality youtube)

For a look “Behind the Scenes”:
http://www.vimeo.com/782815

Early Animatic:
http://uk.youtube.com/watch?v=J7l8adT8J-c

Documentation
PDF (23.1 MB)

The aim of the project was to produce a music video experience, which encompassed a variety of multimedia disciplines to visually communicate the journey and narrative within the music’s lyrical basis. The premise of a music video is in fact used as a filter and foundation to showcase my own personal abilities across a number of multimedia fields and professional software packages.

The music video has been moulded around the music base and is seen very much as one element and not as a separate entity.

A variety of animation techniques have been used to bridge the gap between two and three dimensional environments, which is felt will give the footage depth and personality, but also to provide and incorporate a deliberate visual deception and disorientation to the video’s audience.

We’re not actually taught Affects Effects, Animation or anything like that on my degree, so my project was all based on what I’ve managed to pick up while on a year’s placement at Wurmsers Television Graphics (www.wurmsers.co.uk) who have strong relationships with the major broadcast companies such as the BBC, Five, Sky, Setanta and Channel 4 to name just a few.

Edit 26/03/08:
Featured in NoFatClips! podcast and video blog
website: http://www.nofatclips.com/
podcast: http://feeds.feedburner.com/SitiamoTanto
direct link: http://dekku.blogspot.com/2008/03/josh-pike-fill-you-in.html

Edit 14/05/08:
Qualified as a Semi-Finalist in both Animation and Motion Graphics categories in the ADAA:
http://www.adaaentry.com/

Edit 31/05/08:
Chosen to receive the award of excellence in animation and appear in the Computer Arts Showcase 2008 magazine, which is included in issue 150, dated July 2008 [On sale from June 5th 2008]

Edit 23/08/08:
Featured in Computer Arts Projects http://jlponline.wordpress.com/2008/08/23/inspirational-project/

Edit 23/03/09:
Finalist in the Royal Television Society Student Awards 2009 in the Animation category